Thanks for visiting the new HabaneroConsulting.com!
We began our journey to build a new website in December 2012, and over the last four months the team has been busy building a site that better expresses who we are and what we do. I thought I’d share a little bit about our new site and what we were trying to achieve with the redesign:
Clearly state what we do
You’ll still find the odd buzzword on the site, but hopefully finding them will be a little more like Where’s Waldo? than before.Although our old website was looking a bit dated, the more critical issue was that it didn’t clearly communicate what we do. The site didn’t differentiate us from the pack, as it was a jumble of solutions, service areas, and technologies. The content was stale, wasn’t engaging, and contained too much industry jargon and too many buzzwords.
The first thing we did when approaching our new site was to centre our primary navigation on the types of portals we create. We rewrote every piece of content on the site (except for archived news releases and blog posts) with a new voice and tone that is more direct, benefit-focused, and playful. We tried to eliminate the consulting-speak and talk from the heart. You’ll still find the odd buzzword on the site, but hopefully finding them will be a little more like Where’s Waldo? than before.
Focus on our team
The most common feedback we hear from clients about why they like working with us is “the people”. As such, we created a site that highlights our team and culture through photography*. We’ve also increased the prominence of our team directory, where you can learn about every team member at Habanero. Recruiters often tell us that they don’t understand why we provide so much information on every team member online, but we’re exceptionally proud of our team and they in essence, are Habanero. In addition, we believe that being a great workplace is a better retention strategy than hiding the names of your team :)
Leverage the Sitecore platform
Habanero has been a Sitecore partner since early last year, but up until today we hadn’t completed a significant Sitecore implementation. Our new website presented the perfect opportunity to get up to speed on the platform. The result? We’re extremely impressed with Sitecore, and can’t wait to build our next Sitecore-based customer portal!
Personally, I am eager to implement the digital marketing features such as audience segmentation and on-the-fly personalization once we finish our Microsoft CRM implementation. An example of what we will be able to do in the future: if you are visiting our site from a Calgary-based financial services organization, we will display case studies from financial institutions in Alberta first, any other industry-related case studies second, and finally other case studies in Alberta. In addition, we would customize the presentation of any geographic-relevant information to ensure that we are presenting information based on distance from you (addresses, phone numbers, etc.).
Design for the future, not the past
We mandated that our site would look and feel exceptional on smartphones, tablets, and high-pixel density notebooks.We mandated that our site would look and feel exceptional on smartphones, tablets, and high-pixel density notebooks. As it was designed for touch first, we created a design that consists of longer scrolling pages, which feel natural on touch devices.
If you are using a modern browser you will also notice that the site is fully responsive. It doesn’t matter if you are using a smartphone, a tablet, or a browser on your PC, the site should look great on your device. In addition, if you have a high-DPI screen (in Apple parlance a Retina screen) the site will present images that are incredibly sharp and crisp.
We’ve still got a lot to do
This is very much the beginning of our journey... We still have issues to address, areas we want to improve, and new features and functionally we want to build. If you have questions or feedback on the new site please share it below, both good and bad, as we’d love to hear it!
* A huge thank-you to our photographer Nik West, who has worked with us over the years to capture our culture through photography. If you need an amazing photographer we wouldn’t hesitate to recommend Nik!