We are excited and honored to be asked to speak at this year's IABC World Conference in Montreal. The theme this year is "The Communication Crossroads," emphasizing that the communications profession is uniquely positioned at the crossroads of business, culture, functions, and audience. We couldn't agree more!
We will be sharing the story of Vancouver Airport Authority’s website redesign project. The resulting award-winning website is a great example of the innovation and transformation that is shaping the future role of the communicator.
We hope you’ll have a chance to join Habanero consultant Mallory O’Connor as she takes you on the journey of creating a vision, research and stakeholder consultation, and, ultimately, the development of a new yvr.ca digital experience.
The presentation, “How Vancouver Airport used design thinking to create an award-winning website experience”, explores how our team worked closely with communications leads, audiences, and other organizational stakeholders, and used design thinking techniques to bring the airport’s renowned sense of place to an online digital experience.
In this session, you’ll learn how to:
- Learn and apply human-centered research techniques to get into your audience’s shoes
- Connect the dots between online and offline experiences
- Build a vision with key stakeholders using visual storytelling and empathy
- Leverage iterative design and design-thinking to test and refine experiences
2018 IABC World Conference is the preeminent global communication’s event, raising the bar for the profession worldwide.