Purpose and values

Find your guiding star

A clear purpose crystallizes strategy and decision making, aligns your customers, partners and investors, and motivates and engages employees at a deeper level.

Helping you find your purpose is part of ours.

We bring a deep understanding and passion for the power of purpose to everything we do.

Archaeological research

Our unique research approach unearths the core themes that inspire people across your organization and motivates them towards common goals.

We know how to create an environment of safety and trust, so employees can honestly share the experiences that will help us get to the heart of what matters to your organization.

Purpose-statement design

We have decades of experience synthesizing research to expertly draw out the nuances of employees’ experiences and thoughtfully craft a purpose that connects and inspires.

With our content and visual design expertise, we help you create a purpose statement and other artefacts that embody the themes that resonate strongly with your employees and align with your organization’s strategic vision.

Bringing purpose to life

We create space and opportunity for people to find themselves in their organization’s purpose, so they put their energy and talents to work on what matters most to them and the organization.

We support organizations with the vision, conversations, coaching and tools they need to nurture and bring their purpose to life every day, over the long term.

Take a bold step forward.

Purpose motivates employees at the deepest level, empowering them to share their creativity and energy in ways that enrich their lives, drive organizational success and make customers happy. With a clear purpose and values, you can:

Mallory and Cat in the Vancouver office

Improve performance

Watch your key performance indicators soar when people at every level are empowered to bring their best selves to work and focused on bringing your purpose to life.

Develop resiliency

Understand the core of what makes your organization successful – what’s worth protecting and nourishing – so you can step into change and growth without losing your organization’s magic.

Build momentum

Connect people to purpose right out of the gate, with a co-creative process that increases employees’ engagement and investment in its success from the start.

Create alignment

Define a clear purpose that supports your brand identity and aligns your customers, employees, board and other stakeholders with your organization.

Executives know purpose matters

  • 89%

    believe purpose drives employee satisfaction
  • 84%

    say purpose affects the organization’s ability to transform
  • 80%

    think purpose helps increase customer loyalty

SOURCE: "The Business Case for Purpose," Harvard Business Review

Being purpose-driven is what’s going to keep us together, committed, and accountable. And it’s what’s going to make us stand out.

Geoff Watts
Senior Manager, People & Culture, Arc'teryx

News and stories

Interested in learning what a clear purpose and values can do for your organization?

Our commitment to reconciliation

Learn how Habanero is responding to the Truth and Reconciliation Calls to Action as a settler-owned company operating on Indigenous territories across what is now called Canada.

Read about our commitment