An airport’s website is an essential resource for many travellers, especially careful planners and those who require assistance along their journey. A well-crafted website experience can inform, empower and even delight passengers, resulting in an improved passenger experience, better operational flow and increased non-aeronautical revenue.
The world’s best airport websites are at the heart of their organization’s digital strategy. They stitch together diverse channels, including mobile, email, social and SMS, and in-terminal experiences such as kiosk and digital signage. However, many airport websites miss the mark and don’t provide a strong passenger experience.
It doesn’t have to be this way.
In this webinar, Ben Skelton, Habanero vice president, and Kurtis Beard, Habanero creative director, will share:
- How airport operators can use a human-centered design approach to create their digital strategy, enabling them to develop a deeper, richer understanding of their passengers’ goals and motivations
- Insights and real-world examples to help airports understand their audiences and map each passenger journey
- Emerging trends, best practices and future innovation areas for airport websites
Who it's for
This recorded webinar is designed for digital and technology teams that design, build and support airport websites.
Ben and Kurtis lead Habanero’s customer experience practice, guiding digital channel strategy engagements and helping organizations create personalized, high-performing web experiences. With over 30 combined years working with the aviation sector, they have created digital experiences for Toronto Pearson and Vancouver International Airport (YVR) and are passionate advocates for leveraging human-centred design to improve the passenger experience and make travel more accessible for all.
This webinar is presented by Sitecore.