If you choose to use photography for your header, don’t use people photos. They tend to get cut off in awkward places due to modern SharePoint’s responsive nature. No headless humans here!
Display your author proudly! News articles are often created by multiple content authors, so make sure to show who wrote it. This gives readers a point of contact if they have questions about anything in the article.GO Feature
Out of the box, there’s no way to display the metadata tags for your news article on the page (womp, womp). The GO page metadata web part can be configured to automatically show an article’s news categories on the page. These tags give employees helpful context when they arrive at your article, so they can quickly understand what your article is about.
Most of your news article will be text, so it should be formatted in a way that makes easier for employees to read and understand. One way we like to do this is by using headings.
Headings break up and group content, making it easier to scan. They also give multiple entry points depending on what a reader needs.
If you’ve read the other insight posts in this series, you’ll know that we love spacers! They help break up your content and add some white space. Remember: white space is your friend! Adding space between different chunks of content helps employees know how the information is grouped. The great thing about the spacer web part is that you can choose how big you want the space to be. Even something as small as 16px can make a huge difference!GO Feature
Like spacers, dividers are a great way to break up your content. With the out-of-the-box divider web part, you can only control the length of the line and its weight. For GO Intranet, we wanted more functionality, so we created a divider web part that allows you to customize both the size and colour of the divider. We love a pop of colour! And it allows you to enhance the presentation of your brand.
News articles are all about storytelling. If you have images or other media that can help tell your story and provide context, use them!
There are multiple ways to showcase images on pages:
Including images and other media in your news article is a great way to break up your content into more easily digestible sections. However, you should only include them if they help tell your story. Don’t add images just to make it “more visual.”
The quick links web part gives employees with a shortcut to items related to the news article. To help employees anticipate what will happen when they click on that link, you can use a fluent icon. For example:
Make sure your content authors play by the rules and use the icons consistently, so employees know what to expect.GO Feature
Instead of using out-of-the-box comments in SharePoint, GO’s Yammer comment feature allows you to link your news article to a Yammer thread that people can engage with. If your organization uses Yammer, this web part is awesome because it allows you to keep conversations about the article in one place, rather than have them happening both in SharePoint and Yammer.
News articles are a great place to encourage discussion. Even if you’re not using GO Intranet, you can encourage conversation by turning on SharePoint’s out-of-the-box page comments.
Last but certainly not least, don’t forget to set a page thumbnail for your news article! This is especially important with this content type as it will roll up in your news layout (this could be on your home page – so the stakes are high!). Use an image that gives context to your article and what an employee could expect from reading it.
Here’s how these web parts might work together to create different news articles on modern SharePoint:
Need help with your intranet’s content? Want to leverage GO Intranet web parts? We can help.
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